If you’re looking for a simple but powerful email marketing platform, this MailerLite review 2025 will help you decide whether it’s the right tool for your business. With an easy interface, automation workflows, and affordable pricing, MailerLite is one of the top competitors in the email marketing space. In this article, we’ll cover everything you need to know about MailerLite, including features, pros and cons, pricing, and the best alternatives.

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What is MailerLite?

MailerLite is an email marketing software designed for individuals, small businesses, and growing companies that want to build an email list, design professional campaigns, and automate workflows. Founded in 2010, MailerLite has become popular for its user-friendly design, generous free plan, and features that rival bigger players like Mailchimp. It’s a tool built to make email marketing accessible without overwhelming beginners.

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Features

Some of the key features we’ll highlight in this MailerLite review 2025 include:

• Drag-and-drop editor – Build professional-looking emails without coding.
• Email automation – Create welcome sequences, re-engagement campaigns, and triggered emails.
• Landing pages and forms – Capture leads using customizable forms and landing pages.
• Segmentation – Organize your subscribers by behavior, demographics, or custom fields.
• A/B testing – Test subject lines, designs, and calls-to-action.
• Integrations – Connect with WordPress, Shopify, WooCommerce, Zapier, and other tools.
• Analytics – Get detailed reports on opens, clicks, and conversions.

These features make MailerLite powerful enough for professionals, yet simple enough for beginners.

Pros & Cons

Pros

• User-friendly interface.
• Very generous free plan for up to 1,000 subscribers.
• Strong automation and workflow builder.
• Landing pages and pop-ups included.
• Affordable compared to many competitors.

Cons

• Fewer advanced features than enterprise tools like ActiveCampaign.
• Limited template selection compared to Mailchimp.
• Phone support not available (email and chat only).

Overall, as this MailerLite review 2025 shows, the pros outweigh the cons for most small and medium-sized businesses.

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Personal Experience

In my own experience using MailerLite for client projects, the platform strikes a great balance between usability and functionality. Setting up an email welcome sequence took just minutes with the drag-and-drop automation builder. The reporting dashboard is clean and makes it easy to see which campaigns convert best.

Where MailerLite really shines is in the learning curve — even non-technical users can set up campaigns quickly. Compared to more complex platforms like HubSpot, MailerLite feels lightweight but still covers all the essentials.

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Pricing

Pricing is a major part of this MailerLite review 2025. MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. Paid plans start at around $10/month, with pricing scaling based on the number of subscribers.

Key highlights:

• Free plan – Up to 1,000 subscribers with basic features.
• Growing Business plan – From $09/month, includes unlimited emails, automation, and landing pages.
• Advanced plan – From $18/month, adds advanced analytics and priority support.

Compared to competitors, MailerLite is significantly cheaper, making it one of the best values in the market.

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Alternatives

If you’re not sure MailerLite is the best fit, consider these alternatives:

• Mailchimp – A bigger name with more templates but higher pricing.
• ConvertKit – Great for creators, though less feature-rich for businesses.
• Sendinblue (Brevo) – Strong for transactional emails and SMS marketing.
• ActiveCampaign – Advanced automation but comes with a steeper learning curve and cost.

These alternatives might be better suited if you need enterprise-level features or different pricing models.

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MailerLite for Beginners

For beginners, MailerLite is one of the easiest platforms to start with. The onboarding tutorials, drag-and-drop tools, and pre-built templates simplify the process.

MailerLite for E-commerce

E-commerce stores benefit from MailerLite’s Shopify and WooCommerce integrations, abandoned cart emails, and product-based segmentation.

Deliverability & Performance

MailerLite consistently ranks high for deliverability, meaning your emails are more likely to land in inboxes instead of spam.

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Conclusion/Summary

This MailerLite review 2025 shows why the platform continues to be a strong contender in email marketing. With its clean interface, automation tools, and affordable pricing, MailerLite is perfect for beginners and small to medium-sized businesses. While it lacks some advanced features of enterprise platforms, its balance of simplicity and power makes it one of the best choices in 2025.

If you’re just starting out, MailerLite is an excellent way to build your list, create workflows, and start generating sales through email marketing.