Brevo review: We tested Brevo to understand whether it is really a reliable email marketing platform or just another overhyped tool. During our testing, we explored its features, pricing, ease of use, and limitations to see how it performs in real-world scenarios.

In this review, we share our honest experience with Brevo, explain its main strengths and weaknesses, and help you decide whether this platform is the right choice for your needs in 2025.

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Brevo Review: What Is This Platform?

Brevo (formerly known as Sendinblue) is an email marketing and CRM platform designed to help businesses manage email campaigns, automate workflows, and communicate with customers more effectively. The platform targets small to medium-sized businesses that need affordable marketing tools without complex setup.

Brevo offers email marketing, SMS campaigns, basic CRM functionality, automation workflows, and transactional emails, all within a single dashboard.

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Key Features of Brevo

Brevo provides a range of tools that cover essential marketing needs:

• Email campaign creation with drag-and-drop editor
• Marketing automation workflows
• SMS marketing campaigns
• Basic CRM and contact management
• Transactional emails
• Signup forms and landing pages

While the feature set is solid, Brevo focuses more on simplicity than advanced customization.

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Pricing and Plans

One of Brevo’s strongest selling points is its pricing model.

Brevo offers:

• A free plan with limited daily email sending
• Paid plans based on email volume rather than contact count
• Scalable pricing suitable for small businesses

Compared to many competitors, Brevo is often more affordable, especially for users with large contact lists but moderate email volumes.

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Ease of Use

Brevo’s interface is clean and beginner-friendly. During testing, setting up campaigns and automation workflows was straightforward, even without prior experience.

The drag-and-drop email editor works smoothly, though advanced users may find customization options limited compared to enterprise-level platforms.

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Pros and Cons of Brevo

Pros

• Affordable pricing compared to competitors
• Beginner-friendly interface
• Combines email marketing and basic CRM
• Free plan available for small projects

Cons

• Limited advanced automation features
• Basic analytics and reporting
• Customer support can be slow on lower-tier plans

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Who Brevo Is Best For

Brevo is a good fit for:

• Small businesses and startups
• Beginners looking for simple email marketing tools
• Users who need affordable automation without complexity

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Who Should Avoid Brevo

Brevo may not be ideal for:

• Large enterprises with advanced segmentation needs
• Users requiring deep analytics and reporting
• Marketing teams managing complex automation workflows

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Is Brevo Legit?

Yes, Brevo is a legitimate email marketing platform used by thousands of businesses worldwide. It is not a scam, but it may not be suitable for users who need advanced enterprise-level features.

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Is Brevo Worth Using in 2025?

Brevo is worth considering if you are looking for an affordable, easy-to-use email marketing solution. While it lacks advanced functionality, it delivers solid core features for small businesses and beginners.

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Frequently Asked Questions (FAQ)

Is Brevo good for beginners?

Yes, Brevo is beginner-friendly and offers an intuitive interface suitable for users with little marketing experience.

Does Brevo have limitations?

Yes, Brevo has limited automation and reporting features compared to more advanced platforms.

Can Brevo replace advanced marketing tools?

No, Brevo is not designed to replace enterprise-level marketing automation platforms.

Is Brevo safe to use?

Yes, Brevo follows standard security practices and is safe for legitimate email marketing campaigns.

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Final Verdict

This Brevo review shows that the platform is a solid option for beginners and small businesses looking for affordable email marketing tools.

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Author: Daniel B.
Daniel is a digital marketing specialist with hands-on experience testing SaaS platforms, email marketing tools, and online services. He focuses on creating unbiased, practical reviews to help users make informed decisions