Best Marketing Tools for Black Friday 2025 – Top Picks from GESR Reviews
Black Friday is the biggest sales event of the year — and to stand out, you need the best marketing tools for Black Friday that can automate, personalize, and optimize your campaigns for maximum sales.
In this guide, we’ve selected the best marketing tools for Black Friday 2025, featuring trusted platforms already reviewed and tested on gesr-reviews.com.
These tools help you drive engagement, track performance, and skyrocket conversions during the busiest shopping season.
Table of Contents
1. Mailchimp – The Classic for Holiday Campaigns
Mailchimp is one of the best marketing tools for Black Friday email promotions.
It combines automation, personalization, and reporting in one easy-to-use platform.
💡 Why It’s Great for Black Friday
- Pre-built holiday campaign templates.
- AI-powered send-time optimization.
- Built-in analytics for open rates and conversions.
✅ Perfect for: Small businesses launching quick and creative promotions.
2. MailerLite – Simplified Automation for Flash Sales
MailerLite is perfect for marketers who want a clean interface with powerful automation.
It’s especially useful for Black Friday flash sales, allowing you to build emails and landing pages in minutes.
💡 Why It’s Great for Black Friday
- Fast automation builder for limited-time offers.
- Segmentation for personalized campaigns.
- Clean, responsive email templates.
✅ Perfect for: Startups and small businesses new to email marketing.
3. Brevo (Sendinblue) – All-in-One Multi-Channel Platform
Brevo (formerly Sendinblue) is one of the best marketing tools for Black Friday because it combines email, SMS, and WhatsApp into a single dashboard.
💡 Why It’s Great for Black Friday
- Run multi-channel campaigns easily.
- Automate cart recovery reminders.
- Use countdown timers for urgency.
✅ Perfect for: eCommerce stores targeting different customer touchpoints.
4. ActiveCampaign – Intelligent Customer Journeys
ActiveCampaign helps you move beyond one-size-fits-all promotions.
Its automation maps and behavioral tracking make it ideal for retargeting customers during Black Friday sales.
💡 Why It’s Great for Black Friday
- Build automated sales funnels.
- Personalize messages based on customer behavior.
- Integrates with Shopify, WooCommerce, and more.
✅ Perfect for: Brands running complex, high-value promotions.
5. ConvertKit – Creator-Friendly Email Campaigns
ConvertKit stands out as one of the best marketing tools for Black Friday for creators, coaches, and solopreneurs.
It helps you connect with your audience while promoting offers authentically.
💡 Why It’s Great for Black Friday
- Simple tag-based automations.
- Quick landing page builder.
- Great for storytelling and exclusive discounts.
✅ Perfect for: Content creators who want to keep their brand voice consistent.
6. GetResponse – Complete Marketing Funnels for Black Friday
GetResponse offers more than email — it includes funnels, webinars, and automation that can support a full Black Friday campaign strategy.
💡 Why It’s Great for Black Friday
- Pre-built Black Friday funnel templates.
- Integrated AI campaign builder.
- Multi-channel marketing (email + ads).
✅ Perfect for: Businesses looking for an all-in-one solution.
7. SEMrush – Drive Black Friday Traffic with SEO
SEMrush is a must-have if you want your Black Friday landing pages to rank high.
It provides keyword insights, content optimization, and backlink tracking to boost visibility.
💡 Why It’s Great for Black Friday
- Seasonal keyword research.
- Track competitors’ deals and traffic.
- Monitor rankings before, during, and after the sale.
✅ Perfect for: Marketers focusing on organic growth during Black Friday.
8. Jasper AI – Write High-Converting Campaign Copy
Jasper AI helps you generate copy that converts — fast.
From subject lines to ad headlines, it’s one of the best marketing tools for Black Friday when you need to write persuasive offers quickly.
💡 Why It’s Great for Black Friday
- Generate high-converting headlines in seconds.
- Use AI templates for ads, emails, and blogs.
- Save time while improving click-through rates.
✅ Perfect for: Marketers who want better copy without hiring writers.
9. HubSpot – Manage Leads and Automations in One Place
HubSpot is perfect for managing Black Friday customer journeys from the first click to the final sale.
Its CRM integration ensures no lead goes unnoticed.
💡 Why It’s Great for Black Friday
- Track every interaction and conversion.
- Automate follow-up sequences.
- Build custom Black Friday dashboards to measure ROI.
✅ Perfect for: Businesses needing full CRM + automation insights.
10. Metricool – Track Black Friday Performance in Real Time
To measure what’s working, you need accurate analytics — and Metricool delivers.
It’s ideal for scheduling posts, monitoring engagement, and optimizing paid campaigns.
💡 Why It’s Great for Black Friday
- Manage social media ads and posts.
- Analyze traffic spikes during sales.
- Track competitor performance.
✅ Perfect for: Marketing teams managing multiple campaigns at once.
Final Thoughts – The Best Marketing Tools for Black Friday 2025
Choosing the best marketing tools for Black Friday is about finding the right mix of automation, analytics, and creativity.
Use email platforms like Mailchimp or Brevo, pair them with Jasper AI for compelling copy, and track results with Metricool or SEMrush.
With the right tools, your Black Friday marketing strategy can go from stressful to seamless — and your sales can skyrocket before the weekend even starts.
